Microsoft Releases So.cl- is this a rival to Google+?
Google+ has had a bit of a demure start, despite 
Google’s solid effort to try and make the public use its social media network. Despite this, Microsoft doesn’t seem to have learned from Google’s mistakes and have launched (although very quietly) a similar service to rival the social network.
So.cl is focused on students and until now was only available to those invited that attend universities in the USA. The social networking site is designed to allow users to share and comment on search engine results from bing which they find interesting. Sound like a +1 to you? In addition users can identify those that are interested in the same topics and take part in ‘video parties’- google hang out anyone?
However, despite the similarities, as previously mentioned Microsoft are very quietly promoting this and are dubbing the social network a ‘research project… focused on the future of social experiences and learning’ rather than going full throttle with advertising as Google did, which leads those in the field to think that Microsoft have little ambitions for the project.
Many in the industry are not only comparing to Google+ but to Facebook too.
“The fact that So.cl is targeted at students echoes Facebook’s beginnings and has made many assume it is a Facebook clone,” said Eden Zoller, principal analyst at technology consultants Ovum.
“But So.cl is, as Microsoft stresses, an experiment designed to be a layer on existing social networks.
“Microsoft is being sensible in positioning So.cl in this way – the opposite approach of Google, which entered social networking all guns blazing with a full on service, and is having modest success.”
The project, as with its rival Google+ and Google, looks to improve search engine capability for its sister Bing in order to bridge the gap between the two rival search engines.
To conclude, So.cl looks demure in comparison to its other social networking rivals and it looks as if Microsoft have simply jumped on the band wagon rather than adding anything new to the marketplace so that they are not completely left behind.
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