Mobile Device Users and Google

7 March 2016 | | Search Engine Optimisation

Given the increase in the number of local searches carried out on mobile devices, it is important to make sure that your practice has a mobile-friendly presence.

Google has left many hints, to webmasters, of the importance in providing users with a good mobile experience. And, below are just a few things we have spotted:

Autocomplete on Mobiles

Google understands that its users are looking for relevant results quick, especially when using mobile devices.

These “micro-moments” as Google calls them, are explained as “intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.”

Over the past few years, Google has been working on anticipating what their users will likely be searching, and one of the most common phrases to be used is “[business] near me”.

Users typing “dentist” into Google will be presented with an autocomplete list with the “near me” option most likely included.

This is one example of Google’s focus on its mobile search users; another example that you may have seen has been called:

Mobilegeddon

In April 2015, Google stated that it would be using mobile-friendliness as a ranking factor for searches carried out on mobile devices. They have also been placing “mobile-friendly” labels in their search results to signal to users that the website is optimised for mobile devices.

This again signalled to marketers the importance Google is placing on making sure its users have the best experience on their mobile devices.

Google and Accelerated Mobile Pages (AMP)

Studies have shown that the average mobile user will only wait 3-4 seconds for a webpage to load.

Based on this, Google and Twitter have recently created an open source project called Accelerated Mobile Pages (AMP) to make mobile webpages load far quicker than they currently do.

This project is one to keep an eye on as Google have hinted that page speed is possibly a ranking factor in their algorithm. And, it is likely that websites developing and using AMPs will see an increase in their own rankings on mobile devices.

If you would like to know more on how Dental Design can help your online marketing, please feel free to contact us on 01202 677277.

Inspiration taken from – http://searchengineland.com/google-inventing-near-future-242783

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