One of the key reasons for joining social networking sites on behalf of your dental practice is to show your patients that you have intellectual leadership in dentistry and that they are therefore in great hands.
You can do this by using Twitter’s Advanced Search to monitor keywords and conversations. This can help you connect with influencers and uncover opportunities for thought leadership.
You can refine your advanced search via words, people, places and dates.
#1: Find Conversations to Participate In
Doing a keyword search on Twitter is a quick and easy way to find out what people in dentistry are talking about, identify accounts to follow and discover opportunities.
To start, choose three or four keywords that are relevant to dentistry and use the Boolean search operator “OR” to create a single search for all of your terms. For example, search for “dental implants” OR “dental implants advice.”
Look at the search results to find conversations in your niche. Then join relevant discussions to offer expert advice and build meaningful connections with people interested in dentistry.
You can also use a keyword search to optimise your own Twitter profile. Add keywords to your bio to help other users find you.
#2: Monitor Hashtags
You can follow specific hashtags and keywords to discover people who are looking for thoughtful comments or quotes.
For example, the hashtag #journorequest is popular among journalists and industry writers. You can create an advanced search that pairs both #journorequest and your key industry terms (“dental expert” for example) to find opportunities for free coverage in print and online.
Once you’ve uncovered opportunities through hashtag monitoring, reach out to users to share your expert insights. This helps you get media coverage for your practice and create meaningful connections.
#3: Connect and Converse With Industry Peers
Your influence is often measured by the network you keep. Use Twitter’s Advanced Search filters to find key contacts and people to follow within dentistry.
In Twitter’s search box, search for a keyword (or group of keywords). Then to filter your results, click More Options and select Accounts to see only those accounts that contain your keywords.
Once you create a tailored list of key industry contacts, follow those users, add them to a list.
#4 Filter Results by Date
You can add a date range to find conversations relevant to your topics of interest and occurring within the last few weeks from users you follow.
This gives you the opportunity to add comments, share your insights and show thought leadership within your online peer group.
Many people turn to Twitter when looking for thought leaders, recommendations, and insightful comments within their industry. By becoming a master of Twitter Advanced Search, you can hunt down leads, uncover new opportunities, and position yourself as a thought leader.
Although, it’s important to remember to be consistent in your message and be interesting- no one wants to listen to the boring one in the corner at the party or equally the annoying one who bombards and talks far too much!
If you would like more information about social media for your dental practice, give dental design a call on 01202 677 277 and a member of our team will be happy to help you.
Thanks to social media examiner for the inspiration for this post.