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  • 20 eye-popping online marketing statistics

    8 November 2016 | | Marketing

    Online marketing is probably the most important channel to attract new patients for your dental practice. A change in user behavior means that users will now use the internet over more traditional channels like the Yellow Pages to search for local…

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    Search Engine Land Study – Possum Update

    4 November 2016 | | Marketing, Search Engine Optimisation

    This week, I’m sharing Search Engines Lands’ study results for the affect that the Possum update had on local SERPS. Joy Hawkins conducted the study taking data sources from reputable SERP trackers; Mozcast, Algoroo and BrightLocal. Joy comments that there has…

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    What to consider when re-branding your practice

    4 November 2016 | | Marketing

    Re-branding is an essential part of keeping your brand up to date. Get it right and you’ll reap huge benefits. Define your objectives What’s your USP? Why is your service unique? Market Research – Identify your competitors Identify industry trends…

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    How to improve your online reputation

    3 November 2016 | | Blog

    Online reputation is important for every business, in particular dental practices and social media has only escalated the need. So, how in this modern age of tech savvy patients, who are confident in expressing their opinions on all platforms, can…

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    Eerie PPC Errors

    28 October 2016 | | Marketing, Pay Per Click

    It’s the time of year of all things ghostly and ghoulish. So I thought I’d put together a blog which highlights the PPC errors that scare me the most, along with some tips which will ensure that you are treated…

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    Truly Frightening Mobile Mistakes (that we don’t make)

    28 October 2016 | | Blog, Marketing, Technology

    We’ve been harping on about mobile design and mobile friendly websites for some time now. Google has repeatedly provided information via their developers website..https://developers.google.com about upcoming changes to the algorithm, which over time have all leaned towards ensuring websites with decent…

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    How can Twitter Geolocation Improve Your Local Marketing

    27 October 2016 | | Blog

    We all know that Twitter can be a great tool to build awareness for your practice and develop loyal patients. However, finding the right people to connect with can be challenging. Using geolocation data can help you find the right people to connect…

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    Happy Halloween!

    25 October 2016 | | Blog

    Halloween isn’t traditionally celebrated by dentists in the same way it is loved by children. This is due to the sugar filled treats provided to little ones dressed as their favourite scary characters (we’re sure a few ‘demon dentists’ are…

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    7 Ways to Encourage Patient Loyalty

    21 October 2016 | | Blog

    Whilst the dental profession is a caring industry, there’s certainly still a need to increase patient numbers and to promote higher end treatments to improve the practice’s bottom line. We’ve all heard the saying – “it’s easier to sell to…

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