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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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This week, I’m sharing Search Engines Lands’ study results for the affect that the Possum update had on local SERPS. Joy Hawkins conducted the study taking data sources from reputable SERP trackers; Mozcast, Algoroo and BrightLocal. Joy comments that there has…
Re-branding is an essential part of keeping your brand up to date. Get it right and you’ll reap huge benefits. Define your objectives What’s your USP? Why is your service unique? Market Research – Identify your competitors Identify industry trends…
Online reputation is important for every business, in particular dental practices and social media has only escalated the need. So, how in this modern age of tech savvy patients, who are confident in expressing their opinions on all platforms, can…
It’s the time of year of all things ghostly and ghoulish. So I thought I’d put together a blog which highlights the PPC errors that scare me the most, along with some tips which will ensure that you are treated…
We’ve been harping on about mobile design and mobile friendly websites for some time now. Google has repeatedly provided information via their developers website..https://developers.google.com about upcoming changes to the algorithm, which over time have all leaned towards ensuring websites with decent…
We all know that Twitter can be a great tool to build awareness for your practice and develop loyal patients. However, finding the right people to connect with can be challenging. Using geolocation data can help you find the right people to connect…
Halloween isn’t traditionally celebrated by dentists in the same way it is loved by children. This is due to the sugar filled treats provided to little ones dressed as their favourite scary characters (we’re sure a few ‘demon dentists’ are…
Whilst the dental profession is a caring industry, there’s certainly still a need to increase patient numbers and to promote higher end treatments to improve the practice’s bottom line. We’ve all heard the saying – “it’s easier to sell to…
As of September 2016, YouTube now boasts over a billion users (almost a third of all people on the Internet) and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. Mention YouTube and most people will…
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