Online marketing tips
Online marketing is now one of the most important channels for your dental practice, and is a very effective way of increasing patient enquiries. More and more people are searching for services online rather than the traditional yellow pages, so it is very important to have an online presence.
I've put together a few tips on how you can market your practice effectively.
Invest in a High Quality Website
The fact of the matter is that creating a well-designed website requires a combination of compelling design, strong messaging, functionality and ease of navigation. The website should be not just an extension of the company brand, but an online reflection of your practice.
Most importantly a well-designed website should to convert visitors into patients. Your website might be getting over 1000 visits a month, but if you aren't getting any enquiries – you won't be getting return on investment.
All of this requires the combined efforts of highly trained professionals who not only understand design, but are also aware of what converts visitors into patients.
Monitor the Performance of Your Website
Installing free software like Google Analytics will allow you to monitor your website's performance. This is extremely important because it will allow you to accurately measure return on investment and in turn make informed decisions on how to optimise your campaigns.
By installing Google Analytics, you will learn:
- Where your visitors are arriving from
- Where they go after leaving your site
- From which pages do visitors tend to leave your site
- Your bounce rate
- How long your visitors are staying on your site
- How many pages your visitors are looking at
- Which specific pages are they going to
- What percentage of your visitors are taking positive actions
- email enquires
Armed with this information business owners are in a much better position to make intelligent decisions about revamping their website.
Drive traffic to your website
The most effective ways of driving qualified traffic to use a combination of pay-per-click marketing and search engine optimisation. While each of these topics is worthy of its own column, both involve identifying the keywords people will use when searching on the web for the kind of goods or services your business provides.
An experienced, professional web marketing team can work with you to identify those keywords and to set up an ongoing marketing plan that will deliver that highly targeted audience to your website.
In Conclusion
In theory, doing business online is not rocket science. The idea is to build a website optimized to turn visitors into customers and then market that site in a way that delivers to your site a high volume of qualified traffic.
While this may seem simple, it takes a highly professional web design, development and online marketing team to make your online business work for you.
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