Pinterest For Dentists
Pinterest is currently valued at $3.8 Billion and is certainly not a social network to be ignored. In fact there are 3.2million users in the UK alone, with 29% of these users being in the highest income bracket and aged between 25-34.
So who uses Pinterest?
It has been found that women out-pin men by far, making up 80% of Pinterest’s user base.
What do women find Pinteresting?
The top ten categories women pin are:
- Food & Drink
- DIY & Crafts
- Home Décor
- Holidays & Events
- Hair & Beauty
- Women’s Fashion
- Design
- Kids
- Art
- Weddings
This is particularly interesting to those looking to promote cosmetic dentistry with their social media. This is because beauty, women’s fashion and weddings play a key role; therefore a good tip for dentists is to create cosmetic dentistry boards based around these themes.
Another good use for Pinterest is for easing the fears of nervous patients by having pictures of inside the practice, in addition to your team. This helps nervous patients familiarise themselves with the practice before they come in, easing their anxiety.
Is Pinterest time sensitive?
It seems that users are most active between 8pm and midnight. Furthermore, users tend to pin more health and beauty pins towards the beginning of the year- New smile resolution?
If you would like further information about how Pinterest could work for your dental practice, give Dental Design a call on: 01202 677 277 who will be happy to help you.
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