Pinterest- the visual search engine?
Pinterest announced back in April a new ‘Guided Search’ feature for mobile users. Guided
Search pops up related terms and suggestions at the top of the screen after you enter in a keyword to start a search.
Pinterest is now rolling out the popular feature to web users. Pinterest built Guided search using its understanding of how various search terms are linked together. For instance, if you were to type in “Plants,” Pinterest might suggest other words to better filter your search, like “potted” or “for shade.” Or, for “BBQ” it could suggest categories such as “chicken,” “baked,” “recipes,” “marinade” and more.
Pinterest has also made a significant, though understated, change to its interface: the search bar is much more prominent on the site; It’s been moved “front and centre for speedier finds,” according to Pinterest’s blog. This means that Pinterest now more closely resembles a visual search engine, rather than a social networking site.
In the updated interface, the search bar stretches across the page, while the ‘Categories’ option has been moved off to the right side. Before the change, Categories were often one of the key means for browsing Pinterest’s sections, and could be found at the top-left of the page next to a very small search box.
With this updated design, Pinterest is subtly suggesting to users that the website is not just a collection of content to scroll through passively; it can actually function as an alternative to Google for the topics you care about.
View this video to see how guided search works:
If you would like further information about Pinterest and how it could work for your dental practice, give Dental Design a call on: 01202 677 277 who will be happy to help you.
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