Responsive Website Design
What are the key factors behind an effective mobile website?
Responsive Web Design is a technique that allows you to show the exact same website, with the same website code, but the site conforms depending on the size of the screen.
More and more people are looking at your site from a mobile phone or web enabled device, so what are the key factors to a successful design?
1. Purpose
Good web design always caters to the needs of the user. Are your patients looking for information, some type of interaction, or to join the practice as a whole? Each page of your website needs to have a clear purpose, and to fulfill a specific need for your patient in the most effective way possible.
2. Communication
Brand identity is important. It can be what makes people recognise, identify with, be loyal to and trust your practice. People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines and using bullet points instead of long windy sentences.
3. Content
User engagement has a big influence on search rankings, so optimizing content for mobile experience is very important. This includes headlines, copy, images/videos, forms, and call-to-actions. This is critical if you are using responsive websites. In responsive design, the same page content is used on both web and mobile screens. So you should create your web copy with both web and mobile experience in mind, to make sure the content can communicate effectively with patients across multiple screens.
4. Imagery
A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your patients. If you don’t have high quality professional photos on hand, stock images can be used to improve the look of your website. Also consider using infographics, videos and graphics as these can be much more effective at communicating than even the most well written piece of text.
5. Navigation
Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.
6. Load Time
It is critical to optimize for mobile loading speed. Today, Google considers loading speed as an important ranking factor as slow speeds will impact user experience greatly. Everybody hates a website that takes ages to load. Improving page load times could include optimising image sizes or combining code into a central CSS or JavaScript file.
7. Call to Action
The Call to Action is a set of words that urge your patients to take an immediate action on your website. There is no magic formula to a good Call to Action. The key is to continuously test what works best for your website and your audience. Test the placement, size and color of these and make sure you use actionable words. A good call to action could be in the form of a special offer.
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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