search engine marketing
What is Search Engine Marketing? The following article, although quite simple, proves to be a great help when explaining the different types of web marketing and search engine optimisation strategies and techniques available to use, for web designers, business owners and anyone interested in learning the key concepts to SEO (search engine optimisation) and SEM (search engine marketing). This article also highlights the benefits of social media advertising and marketing – an ever-growing online society that should definitely be considered!
Search Engine Marketing – What is it?
Search Engine Marketing (SEM) is split into two areas, Search Engine Optimisation and Paid advertising. This section details how both methods work and the techniques required to implement them. These techniques will work for individuals, Bloggers and Small business.
Although not seen as a direct part of Search Engine Marketing I have added a section about Social Media Marketing, as this can have an affect on the Search Engine Results. This section also includes an introduction to the Search Engine Optimisation (SEO) series which is a step by step guide to SEO techniques and methods.
Search Engine Optimisation (SEO)
There are two recognised forms of Search Engine Optimisation (SEO), there is White Hat SEO, which is also known as Organic or Natural SEO. This is the process of optimising a site in conjunction with the search engines best practise policies.
Search Engine Marketing
Search Engine Optimisation – Very important part of Search Engine Marketing
Learn the SEO Series
Pay Per Click Advertising – If you are in a hurry to begin advertising
Learn PPC
Social Media – Where have you been? Facebook, Twitter and the rest
Check out the Social Media Section for all you need to know!
The other form is known as Black Hat SEO and is the process of trying to trick the search engines into giving high placement to sites that have been optimised using techniques that do not improve the visitors experience. Organic SEO results show below the paid adverts on a search engine results page (SERP). This is the page you see when you do a search in any search engine and you get a list of results.
I have broken down SEO into the following series to make sense of the sections. Begin at number 1 and work your way through the series to get a better understanding of the process:
SEO Series – Step by Step Process to Improve Your Website Ranking
- SEO Tools – Check your Site
- Keyword Analysis Research
- Web Content Writing – Web Copy
- SEO Web Design – Search Engine and User Friendly Structure
- Link Building – The Natural Way
- SEO Service – Revisiting, Fixing and Optimising your site.
None of the six points shown above involve Black Hat SEO. Although it is a very time-consuming exercise, the results of an Organic search campaign for the business (or blogger) and the improvements in visitor experience make it worth while.
Pay Per Click Advertising
Pay Per Click Advertising is the method of paying for adverts on the search engine results pages. These adverts are usually shown at the top or right hand side of the page. It usually says sponsored links at the top of the results.
Pay per click works by charging you for the amount of clicks your advert receives or the amount of impressions (amount the advert has been shown). The cost can vary depending on the relevancy of your site and the competition for the keywords that people type into the search page. For more on Search Engine Pay Per Click
Social Media Marketing
Social Media has changed the landscape of online marketing, it is possible to spread your message through blogs, social networking sites, document sharing, microblogs, social bookmarking, video sharing and podcasting. By implementing these additional marketing tools you will gain more presence in the Search Engine Results.
There are also social media websites where you can have PPC adverts shown to targeted audiences (i.e. Facebook). All of these methods are explained in Social Media Marketing
Above all it pays to have a holistic marketing strategy including some or all of these techniques on this page to really promote your blog or business to the best of your ability.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
