search engine marketing

search engine marketing
2 August 2011 | | Internet, Marketing, Search Engine Optimisation

What is Search Engine Marketing? The following article, although quite simple, proves to be a great help when explaining the different types of web marketing and search engine optimisation strategies and techniques available to use, for web designers, business owners and anyone interested in learning the key concepts to SEO (search engine optimisation) and SEM (search engine marketing).  This article also highlights the benefits of social media advertising and marketing – an ever-growing online society that should definitely be considered!

Search Engine Marketing – What is it?

Search Engine Marketing (SEM) is split into two areas, Search Engine Optimisation and Paid advertising.  This section details how both methods work and the techniques required to implement them.  These techniques will work for individuals, Bloggers and Small business.

Although not seen as a direct part of Search Engine Marketing I have added a section about Social Media Marketing, as this can have an affect on the Search Engine Results.  This section also includes an introduction to the Search Engine Optimisation (SEO) series which is a step by step guide to SEO techniques and methods.

Search Engine Optimisation (SEO)

There are two recognised forms of Search Engine Optimisation (SEO), there is White Hat SEO, which is also known as Organic or Natural SEO.  This is the process of optimising a site in conjunction with the search engines best practise policies.

Search Engine Marketing

Search Engine Optimisation – Very important part of Search Engine Marketing
Learn the SEO Series

Pay Per Click Advertising – If you are in a hurry to begin advertising
Learn PPC

Social Media – Where have you been? Facebook, Twitter and the rest
Check out the Social Media Section for all you need to know!

The other form is known as Black Hat SEO and is the process of trying to trick the search engines into giving high placement to sites that have been optimised using techniques that do not improve the visitors experience. Organic SEO results show below the paid adverts on a search engine results page (SERP).  This is the page you see when you do a search in any search engine and you get a list of results.

I have broken down SEO into the following series to make sense of the sections. Begin at number 1 and work your way through the series to get a better understanding of the process:

SEO Series – Step by Step Process to Improve Your Website Ranking

  1. SEO Tools – Check your Site
  2. Keyword Analysis Research
  3. Web Content Writing – Web Copy
  4. SEO Web Design – Search Engine and User Friendly Structure
  5. Link Building – The Natural Way
  6. SEO Service – Revisiting, Fixing and Optimising your site.

None of the six points shown above involve Black Hat SEO.  Although it is a very time-consuming exercise, the results of an Organic search campaign for the business (or blogger) and the improvements in visitor experience make it worth while.

Pay Per Click Advertising

Pay Per Click Advertising is the method of paying for adverts on the search engine results pages.  These adverts are usually shown at the top or right hand side of the page.  It usually says sponsored links at the top of the results.

Pay per click works by charging you for the amount of clicks your advert receives or the amount of impressions (amount the advert has been shown).  The cost can vary depending on the relevancy of your site and the competition for the keywords that people type into the search page.   For more on Search Engine Pay Per Click

Social Media Marketing

Social Media has changed the landscape of online marketing, it is possible to spread your message through blogs, social networking sites, document sharing, microblogs, social bookmarking, video sharing and podcasting.  By implementing these additional marketing tools you will gain more presence in the Search Engine Results.

There are also social media websites where you can have PPC adverts shown to targeted audiences (i.e. Facebook).  All of these methods are explained in Social Media Marketing

Above all it pays to have a holistic marketing strategy including some or all of these techniques on this page to really promote your blog or business to the best of your ability.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents