Smart image search – a girls dream!
Now, it’s not just because I’m a girl and therefore must love shoes (of course I do), that I’ve decided to blog about smart search technology for mobile as seen on shoes.com.
The online retailer Shoes.com, (for their Canadian mobile site only at present) uses the techology from Slyce.it which enables consumers to use the site’s camera button to snap a picture of any pair of shoes, whether they’re featured in a magazine or being worn by someone on the bus. Slyce’s mobile image-recognition software then scans the website’s inventory – which includes popular brands such as Michael Kors, Nine West and UGG – and presents the closest approximations. The search results are product pages, making purchases as easy as possible.
To explain more – I’m going to quote an article by Mike O’brian from Search Engine Watch.
Check out the demo of the technology here: http://slyce.it/demo
Could this be a great new feature for a dental website aimed at a patient who wants ato have a smile ‘just like celebrity X’? The patient could submit the smile they want and the technology could search through your ‘Gallery of Smiles’ to find a best match.
Previous implementations of this sort of technology has been a bit clmusy in the past, but it’s exciting to see such a feature looking pretty slick.
Do you have any thoughts on this? Would you consider it on your dental website?
Contact our team to discuss this and other Dental Marketing features and techniques on 01202 677277
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