Your dental practice’s social media presence is more important than ever. It drives relevant traffic to your website, communicates with existing and potential patients, and offers a platform to promote your treatments.
Many dental practices now have (and if not, should have!) active and engaging social media accounts on Facebook and Instagram.
Embedding social media feeds onto your website is the next step. Social feeds give a snapshot of your account to your website visitors and can really benefit your online marketing efforts.
Here are my top 5 reasons to embed your social media accounts onto your website:
By embedding your social feeds onto the site, any marketing messages you post also have the chance to be seen by your website audience. This means less chance of patients missing your promotions, competitions and important updates, as well as increased views on your social media feeds. Your site can also act as a central hub for all your online marketing and social media accounts as they can be easily explored by website visitors.
Actively displaying your social media accounts helps build trust with your website visitors as you are displaying user-generated content. This is not only important for patients, but Google also uses ‘trustworthiness’ as a ranking factor (read more about this here.) For patients, a practice that is clearly active and engaging with their social media accounts signifies that you are a transparent and caring practice, in turn encouraging them to contact you to book an appointment.
Embedding your social feeds gives another feature of your site for users to engage with. It will capture their attention, increasing engagement and dwell time, in turn reducing the bounce rate and improving your website’s performance.
Adding a social media feed will improve the overall look and feel of your website. Feeds display the relevant and interesting content on your social page directly on your website – creating interesting and eye-catching content.
By displaying your social media feeds on your website, you are providing another source of traffic to your social accounts. Website visitors may click through to your social feed and in turn, increase engagement and followers on these platforms.
Overall, embedding your social media feeds to your website is recommended, as long as you are posting regularly on these platforms.