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The Importance of Online Reviews

14th February 2020 | | Marketing

Every practice needs good reviews.

Did you know that positive reviews are an important ranking factor for local SEO?

High-quality, positive reviews from your patients will improve your practice’s visibility and increase the likelihood that a potential patient will visit you.

Building reviews can also help educate new patients on why they should join your practice. At the end of the day people need reassurance and confirmation that their actions are the right ones. When patients are deciding on which practice to join, seeing an average review rating of 4 stars, or reading positive reviews may provide the extra push they need.

Review sites are becoming more and more significant to people’s buying decisions and purchasing intent. The number of consumers who read and trust online reviews is increasing. Encouraging your patients to leave Google reviews is essential for the on-going marketing of your site.

How to Gain Positive Reviews

  • Create different spaces to leave reviews
  • Be professional
  • Ask in person and at the right moments
  • Make it easy for your patients
  • Demonstrate exceptional customer service
  • Respond to every review – even negative ones

The Stats!

– 90% of consumers read reviews before visiting a business

– 10% of web traffic can be attributed to reviews

– 53% of 16-24 years olds voice their dissatisfaction through reviews and social media

– Businesses with good online reviews are 204% more likely to be viewed as offering quality

– Businesses with good online reviews are 199% more likely to be viewed as caring

– 49% of people will tell others to avoid a business after a bad experience

– 72% of consumers say that positive reviews make them trust a local business more

– Product page visitors who read reviews convert at a 58% higher rate

– Businesses with good online reviews are 94% more likely to be viewed as reputable

– 88% of consumers trust online reviews as much as personal recommendations

Want more Google Reviews?

Our simple and effective review garnering tool will generate more reviews for your practice.

EasyReview Pro takes away the fuss and awkwardness of asking patients for reviews with an innovative, automated process.

Get Google Reviews FAST. Sign up for your 1-month free trial today.


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