Stand Out on Instagram

Stand Out on Instagram
8 July 2014 | | Social Media

instagramDo you have an Instagram account? If not, why not?! Research has shown that people remember 20% of what they read BUT 80% of what they see. It is important therefore to take advantage of what Instagram has to offer and to optimise your presence on this platform to help you appeal to the millions of users. The following will help you make the most out of this social media platform:

 

Optimise the Basics

Consistency throughout all your social media profiles is important, it helps people find you easily, so the first thing to do on Instagram is to try and claim your company name as your profile name, if this has been taken try to chose something as close to your name as possible. Once you have your profile name make sure that the basic settings and information on your profile page are complete. You should at least make sure that you do the following:

  • Use your company logo as the profile picture especially if you were unable to claim your practice name as the profile name, this will help your followers quickly recognise your updates.
  • Provide a brief description of your practice and any dental treatments that your practice might specialise in.
  • Add the link to your website.

Share Elsewhere

It is possible that your practice already has a Facebook and Twitter account set up, so why not share your Instagram updates there as well, and let your fans and followers on these social media platforms know that you have a presence on Instagram and to come and follow you there as well!

Promoting Your Dental Practice and Treatments

Basic photos might not be appealing to many people looking through Instagram, so this is your chance to be creative. Try taking creative photos of your practice or treatments and enhance them with Instagram’s filters. Add some company event photos etc to also help your followers feel more connected to your practice.

Using Hashtags

The use of hashtags helps you understand and track who’s talking about you. Make sure however to do plenty of research on which hashtags you should use as you wouldn’t want to be using a hashtag that someone else is using.

Creating Contests

Instagram is a great platform to create easy and engaging contests that can help increase the visibility and attention of your practice and profile. Simply ask your followers to post a certain type of picture and ask them to use a specific unique hashtag that you have created for the contest. These contests often allow you to reach larger audiences as people share their photo with others. In addition the unique hashtag assigned to the contest allows people to see all the posted pictures for the contest and can persuade them to join in.

 

If you would like to know more about how social media can help your practice, please give Dental Design a call on 01202 677277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents