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The Importance Of Online Reviews

14th June 2019 | | Blog, Marketing, Search Engine Optimisation

Online reviews and SEO have been closely tied for a long time. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results.

The importance of online reviews in today’s world is undeniable. Over the years, there have been all kinds of studies on how to work customer reviews into your SEO.

Getting the numbers – Google and other search engines like to see that people are choosing your practice and taking the time to leave their opinion on it. Studies have found that more than 30% of consumers will leave a negative review following a subpar experience! With this in mind, you need to make a conscious effort to collect as many positive reviews from patients as you can. 70% of consumers will leave a review if asked – as found by a BrightLocal study.

Following up – You need to follow up with patients after their experience to gauge their thoughts. This is where something like our brand new Easy Review service could help you.

Timing – The timing of asking for a review needs to be impeccable. Give it a day before you send out your request for a review.

Follow up – If people don’t respond to your review request, you definitely want to give them a nudge. But, you don’t want to overstep the mark.

Responding – These days, responding to reviews is just as important as gathering reviews so make sure you know how to respond properly to both good and bad reviews. Most potential patients will read review responses when looking at a new business.

If you would like any further information about our Easy Review service then give the Dental Design team a call on 01202677277.

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