Most of our clients by now understand how important fresh unique content on their website is – it is one of the main things us account managers talk about!
Coming up with topics to write about in blogs however, that can be a little tricky sometimes. So what can you do to try and find something to write about?
The easiest place to start is by asking yourself “what dental topics interest me?”. Is there a particular field in dentistry that you are a specialist in?
It is much easier to write about topics that you know a lot about. You might even consider relating your particular dental topic with other things you are interested in like sports.
Any events coming up?
Are there any events in the dental industry that are coming up? Are there any events that the practice are involved in? Are any team members involved in charity events?
Your existing and potential patients are likely to be interested in any charity and local events your practice is involved in and if your practice has won any dental awards. Creating posts like these will not only help supply your website with fresh content but also give your patients an understanding that your practice is involved in many events that they would not have known.
Read posts and comments in your social media pages
Often the most overlooked place for blog ideas is the comments and posts that your own patients are writing on your social media pages. Many people posting on your own social media pages will likely be asking questions e.g. how can I whiten my teeth? or what are the best solutions for missing teeth? These types of questions are great topics to be writing about in a blog post with the added benefit of you already knowing that people will be interested in reading them.
If you would like to know more about how Dental Design can help your online marketing, please give us a call on 01202 677277.