Long gone are the days of keyword stuffing and spam links unfairly boosting your search engine rankings. Here at Dental Design, we know that if you don’t stay current with Google and their frequent algorithm updates, you’ll be on the losing end of trying to boost websites to the top of the Search Engine Results.
In recent years, Google has made it a point to demote spammy and low quality writing; especially links bought and paid for using keywords in an obvious manner (something we’ve never done thankfully!). So, how do we and our dental practices win the SEO game? Here are 4 top tips:
Over the past two years, since the Panda and Penguin updates, Google algorithms have been adjusted numerous times in an effort to tune out spammy links and promote more “in depth” content.
In short, focusing your SEO campaign on better quality content versus a higher frequency of content is key. So there’s no point in making small tweaks, you’d be better off re-writing your treatment pages.
Another update called Google Pigeon resulted in localised content being highlighted more prominently in search results, specifically with regards to more accurately targeting parameters in which dental practices can be found. This is something you must take full advantage of, by gaining Google reviews and by ensuring that your Google my business listing is fully completed.
The future of SEO is in machine learning and AI. Search engines already ‘know’ what a user wants before they realise it and tailor search results based on their past behaviour, interests and demographic.
Therefore, It pays to take care of your onsite SEO just as much (if not more) than it does offsite SEO.
Today’s SEO places a much bigger emphasis on public relations as earned backlinks are very valuable.
Previously, quantity mattered more than quality and too many black hat seo companies created cheap web pages that established instant links. SEO now places a much bigger emphasis on creating valuable content and publicising it on reputable sites and authority blogs.
What does this mean for your website?
In conclusion, we always tell our clients that search engines consistently update their algorithms. SEO isn’t a one off process, but a matter of doing the right thing consistently. The right thing is ensuring your website is SEO friendly and creating content that has real value.
If you would like further information about search engine optimisation for your website, speak to a member of our SEO team on 01202 677 277 who will be happy to help you.