What is responsive content marketing?
With the increase in people accessing the web via mobile devices, responsive web design has seen a huge rise in popularity and is outgrowing desktop versions. Catering to all of these audiences is vital, and so is gaining an understanding of how user journeys are changing. Users switch between devices now more regularly than ever, which means that if your content can’t seamlessly switch from desktop to mobile or tablet, you may be losing out on potential patients.
So what is responsive content marketing?
At the moment, content is universal. You do some research, write an article, publish this to the web and it’s instantly available on desktop, tablet and smartphone’s.
The content your publishing will soon enough be responsive. Text will actually change depending on the device your looking at and content will adjust automatically just as a responsive website would adjust to the device it’s being displayed on.
Articles will be much shorter and concise on small mobile screens, with more bullet points. On desktop, the full version will be available. Content needs to be responsive in order to serve users better and some apps have already gained huge popularity.
Attracting social audiences
If part of your content marketing strategy is to get things shared and engaged with on social media, ensuring that your content is accessible on mobile and tablet is essential. A study found that approximately 60% of social media time is spent on mobile devices – a stat you can’t afford to ignore.
What about duplicated content?
With all these versions of responsive content how will search engines deal with duplicate content issues? Well, the answer lies in Google’s latest developments – artificial intelligence (AI).
Google will soon be able to discover strong entity connections between content and keywords. As content is published it will note the devices too. Engines will know that content is from one domain and it has various versions for each device, just like a responsive web site.
Why should responsive content be invested in?
Our attention span is much shorter on mobile devices because of the busy environment we are often in when we are holding the device. Responsive content marketing aids this as it creates an even more comfortable experience.
Google has recently got clever with mobile by adding Tap Now to Google Now. Google Now is based on picking up on searches on multiple devices. The next addition of Tap Now would be to add a responsive content layer so we can, at the hit of a button, pick up on content on the device of our choice and to enable content to be efficiently rendered on that device for the greatest possible user experience.
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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