New York based, Vine Labs was acquired by twitter last October. The service allows users to post 6 second ‘micro videos’ and is still available in the Apple App store as a standalone product.
Dick Costolo launched twitter’s usage of the software by posting a 6 second ‘steak tartare’ master class. These videos are posted on an infinite loop, similar to animated gifs.
“Like Tweets, the brevity of videos on Vine inspires creativity,” said Michael Sippey twitter’s vice president of product.
Dom Hofmann, co-founder of Vine, said the two companies shared “similar values and goals”.
“Posts on Vine are about abbreviation — the shortened form of something larger.They’re little windows into the people, settings, ideas and objects that make up your life.”
It’s surprising really that video hasn’t already been integrated into the social network as with Facebook. However some critics have said that it could be annoying having a continuous loop of 6 second videos ‘taking over’ their twitter feed.
Do you think these micro videos could be a good way to showcase your practice on twitter?
If you have any questions regarding videos and the use of social media, give Dental Design a call on 01202 677 277.