Yesterday, two of the world's largest social networks, LinkedIn and Twitter, announced an end to their partnership that allowed users to sync updates from the two sites. According to Twitter, the site is increasingly focused on “proving the core Twitter consumption experience through a consistent set of products and tools.” This essentially means that LinkedIn doesn't make the cut for that consistent set of tools, and LinkedIn users can no longer automatically sync their tweets to publish on LinkedIn.
How Does This Affect Your LinkedIn-Twitter Posting
Even though all users do not set their Twitter updates to automatically appear on LinkedIn, many use the hashtags LinkedIn provides to post selected tweets. Previously, LinkedIn users could connect their Twitter account, and then select the option that reads, “Share only tweets that contain #in or #li in your status updates.” This way, Twitter users could carefully select which tweets they wanted published to their professional profile without ever having to go on LinkedIn itself. Users have now been ripped of that ability, and must go straight to LinkedIn to post an update.
Clearly, a large audience automatically updates LinkedIn through Twitter. These users will now be forced to post their LinkedIn updates seperately. Or, how LinkedIn positions it, “Simply compose your update, check the box with the Twitter icon, and click 'Share.' This will automatically push your update to both your LinkedIn connections and your Twitter followers just as you’ve been able to do previously.”
Basically, users can post from LinkedIn and have that message go out to its Twitter following, but not vice versa.
For further information on social media, please contact us here at Dental Design today on 01202-677277.