Why unique content is important

21 April 2017 | | Blog

Unique and well-written content is incredibly important for more reasons than just SEO. If you are providing useful, original content that is rich in keywords (but not too rich) then Google, as well as your viewer will be happy to recommend your site.

Google is a wealth of knowledge and will pick up when multiple sites are displaying similar content. This similar content will make Google hesitant to rank your site highly on its search engine. This is because Google wants to provide you with relevant information, ideally some that you’ve never seen before in order to allow you find the information you didn’t already know.

Marketing agencies, such as ours, offer a copywriting service. This service is very important is one of the most valuable services that an SEO agency can offer. Copywriting combines well-structured sentences, to be able to flow easily whilst also containing a lot of valuable keywords. This text rich content should contain the right amount of keywords that Google will pick up on using its algorithms. If you use our copywriting service Google will see that your website contains keyword rich, unique content and give you a big ‘Thumbs up’ in regards to SEO. Of course, content isn’t the only factor that will make you rank highly, a website that ranks highly is because of a combination of factors.

The important factors to focus on are:

  1. Mobile Friendliness
  2. Unique Content
  3. Relevant Metadata
  4. Website Size
  5. Back Linking Profile
  6. Website Speed
  7. SSL encrypted

These are no way all of the factors that make a great website. It’s hard to determine exactly which ones Google prioritises, in my opinion, it’s best to use them all. Having worked with hundreds of happy clients, it is becoming apparent how many business owners don’t fully value the benefits of unique content.

If you understand the benefits of being at the top of Google, I would recommend ensuring that your site is perfectly tweaked in every way. To find out how, give us a call on 01202 677277 and we will tell you!

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