What Is Hyperlocal Marketing?
Hyperlocal marketing targets potential patients in a very specific area, often carrying out “near me” searches on their mobile devices, sometimes just a few streets away. Although “near me” searches remain popular, advances in search technology are determining how users search for businesses near them. Increased mobile usage and Google’s emphasis on local search has made hyperlocal marketing a very effective way of attracting new patients to your practice.
Google My Business listing
When it comes to maximising your visibility in local search results, one of the most important steps is to ensure you have a fully up to date Google Business listing. Business listings are where Google sources most of the information it shows to your patients in local searches and map results.
Use location-based keywords
Ensure that your content includes location-based keywords so that patients can better identify where you are. You can use locally-recognised street names, historical locations, and other popular landmarks and places near the practice.
Local content marketing
Start creating content with your location in mind. Collaborate with like-minded businesses or participate in local events where you can create relevant content and share it with your patients to show you integrate with the local community.
Patient reviews
When it comes to hyperlocal marketing, reviews and patient testimonials can be one of the most effective tools. When patients are searching for a dental practice, it’s very likely they will also check out the reviews. Customer reviews are believed to be one of the most important ranking factors in local SEO, which makes them crucially important.
Optimise your blog posts for SEO
Blogging is a good way to utilise your SEO. By creating helpful content that can answer patients questions or help them solve problems, you’re increasing the chances of them visiting your page. Once you identify what your readers need, you can provide better content because you’ll know exactly how to help them.
If you would like any further advice then give the Dental Design team a call on 01202677277.
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