This Valentine’s Day don’t forget to KIS
I must confess that I’m often guilty of trying to run before I can walk. If I discover a new hobby or take on a new responsibility, I often find that I throw myself wholeheartedly into that task and try and learn everything there is to know about it all at once. Whilst this may be admirable, it isn’t very practical. Lacking a solid foundation of understanding I can find myself having bitten off more than I can chew. It’s at that point I pause, take stock of the situation, and remember to keep it simple.
When it comes to digital marketing there are so many different balls you can end up juggling. SEO, Google ads, social media marketing, print advertising; the list goes on. Sometimes it can be difficult to track what’s working and what’s a waste of time and money. I have frequent conversations with dentists, especially those who have just bought a practice, who are looking for us to do every bit of marketing we can do from the get-go. In short, they’re trying to run before they can walk.
The bread and butter of any digital marketing campaign is organic SEO. It consistently provides the highest return on investment and maintains the steady flow of new patient enquiries coming to the website. When looking at your marketing strategy it should be the element that you spend the most time analysing. Pay per click adverts and social media marketing certainly have their place, but they need the solid foundations of good organic SEO to build on.
One of the reasons SEO can sometimes be overlooked is that it’s hard to quantify. When a marketing company says they want to do ‘more SEO’ and asks you to pay for it, well, what exactly are they doing? The answer is really a hundred different things that take a lot of time to implement. When I propose a higher level of SEO to practices that I feel will benefit from the work, I tend to focus on the outcomes rather than the inputs. Over time we can prove that the extra investment has resulted in more patients and higher income for the practice, and at the end of the day this is really what the practice is concerned about. Again, keep it simple.
So, before you start to explore other options, take a long, hard look at the most important facet of your digital marketing. Is what you are doing just keeping you where you are, or is it designed to actively increase the visibility of the practice? Are you happy with the level of enquiries you are generating, or do you need more patients to fill gaps in the books? It’s the right time of year to fall in love with organic SEO all over again, and you might get more than a box of heart shaped chocolates for your trouble.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
