Is your dental practice on YouTube? Many dentists would laugh at this notion, as they see the social media channel as a hub for music, TV and film rather than a place to promote dental services. However, you could be missing a huge opportunity by not being there.
There are so many other uses for YouTube other than just streaming music videos and tv ads, for example, ‘how to’ videos and explanations are very popular, so why can’t your dental practice be on there too giving dental advice?
Studies have shown that in the UK, since 2008 five million buyers have flocked from the music buying market to digital alternatives such as YouTube; who’s to say in between listening to their favourite track online, potential patients may not be interested in how tooth whitening works? Studies show that they are!
Once you’ve finally taken the plunge and added your video to YouTube, that’s not the only place it needs to stay. YouTube makes it easy for you to share your videos both on your practice website and on other social networking sites such as Facebook and twitter.
The benefit of adding your YouTube videos to your website is that it helps with search engine optimisation. This is because google loves videos, making it both more likely that your website will rank highly in the organic listings and that your video itself will appear in the search engine results pages, making potential patients more likely to click your listing than another.
Adding your YouTube videos to Facebook is also beneficial, as videos have a higher edgerank than other types of social posts giving it more weighting in the battle for which status updates appear in a user’s newsfeeds.
So if you want to be ahead of your competitors in the digital marketing field, give YouTube a chance, your video doesn’t have to be sleek, sitting in front of your webcam giving general dental advice will do. The main thing is to be involved and to get your voice heard to those who traditional dental practice marketing may not target as effectively.