5 Reasons why Dentists should have ppc in their marketing mix
The majority of dental practices
rely heavily on search engine optimisation to promote their practice and so they should- it really does help to bring in business. However, there are also some very valid reasons for opting for PPC to top up your marketing efforts.
Let’s be honest, it’s likely that in your area you have many competitors vying for the same customers, all fighting for the same limited exposure within the top ten search results in Google. This therefore means, if you are not one of the members of the top ten, you could seriously be missing out. If you do decide to add in a ppc campaign, it is possible that it could give you the boost you need to make up the difference.
Take a look at our top 5 reasons for choosing ppc for your dental practice marketing
1) It can ‘top up’ your traffic if you don’t currently have top rankings
2) It can increase your income while you wait for your seo to kick in, as ppc is much faster to implement than seo.
3) PPC can augment SEO. Using both ppc and seo simultaneously is more likely to produce more referrals than doing both separately. The more ‘real estate’ you can occupy, the more likely a user will click on your content versus another practice.
4) It has been rumoured that ppc could in fact improve your seo rankings, however this has neither been confirmed or denied by Google.
5) Increased targeting; it’s easier to appear in searches just outside of your locality than in organic search.
In conclusion, PPC is popular for a reason, if administered properly it is a very powerful tool and is proven to be effective for local business. The best thing is that it allows you to control your budget, if you’re still unsure don't be afraid, just choose a low budget to ‘get your feet wet’ and once you see the true value, feel free to increase when you’re ready.
If you have any questions regarding pay per click advertising, give Dental Design a call on 01202 677 277 for some advice.
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