A quick response pays dividends

A quick response pays dividends
26 March 2013 | | Marketing

Focusing on responsive design should be seen as an essential component of a brand’s online strategy, as enhanced usability leads the way in driving conversion rates.

It is also important to highlight the benefits of responsive design from an SEO perspective, as this enhanced usability becomes redundant if the website isn’t highly visible within search engine rankings.

With responsive design, there is no need for a specific mobile domain, meaning all site equity can reside on one top-level domain (TLD).

However, successfully incorporating responsive design requires brand owners to recognise how it directly improves usability and what this means to them in terms of increased conversions and return on investment…

Smartphone technology and usage has come a long way in a very short period of time and some brand owners were quick to adopt separate mobile specific websites in the early days. However, this took an investment of time and valuable resources, sometimes watering down SEO equity across different domains or subdomains in the process.

With the parallel increase in tablet use, the need to create platforms that were not only SEO centralised but able to be viewed in full context on smaller screens and variable screen sizes became paramount.

Responsive design works by forcing a website to recognise the device it’s being loaded on and adjust dimensions like height, width and colour in order to provide an excellent user experience.

After all, making life easier from a navigation and usability point of view increases engagement and, as many case studies have shown, conversion rates. Competition for consumer attention grows by the hour, so this is no longer a ‘nice to have’ but rather an essential survival tactic for brand owners.

By creating online content that is usable across all devices, thanks to a responsively designed core website, sales are likely to increase and be maintained as a result of claiming back time to focus on what really counts – satisfying customer needs.

Call Dental Design today to discuss your options; 01202 677 277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents