Focusing on responsive design should be seen as an essential component of a brand’s online strategy, as enhanced usability leads the way in driving conversion rates.
It is also important to highlight the benefits of responsive design from an SEO perspective, as this enhanced usability becomes redundant if the website isn’t highly visible within search engine rankings.
With responsive design, there is no need for a specific mobile domain, meaning all site equity can reside on one top-level domain (TLD).
However, successfully incorporating responsive design requires brand owners to recognise how it directly improves usability and what this means to them in terms of increased conversions and return on investment…
Smartphone technology and usage has come a long way in a very short period of time and some brand owners were quick to adopt separate mobile specific websites in the early days. However, this took an investment of time and valuable resources, sometimes watering down SEO equity across different domains or subdomains in the process.
With the parallel increase in tablet use, the need to create platforms that were not only SEO centralised but able to be viewed in full context on smaller screens and variable screen sizes became paramount.
Responsive design works by forcing a website to recognise the device it’s being loaded on and adjust dimensions like height, width and colour in order to provide an excellent user experience.
After all, making life easier from a navigation and usability point of view increases engagement and, as many case studies have shown, conversion rates. Competition for consumer attention grows by the hour, so this is no longer a ‘nice to have’ but rather an essential survival tactic for brand owners.
By creating online content that is usable across all devices, thanks to a responsively designed core website, sales are likely to increase and be maintained as a result of claiming back time to focus on what really counts – satisfying customer needs.
Call Dental Design today to discuss your options; 01202 677 277.