5 Strategies for Online Dental Marketing in 2013
It’s a new year and therefore th
e perfect time to re-evaluate your online marketing strategy for your dental practice ready for a prosperous 2013. Here are a few ideas to get you started:
Go mobile or go home!
It has been reported that tablet devices were the top Christmas present of 2012- can you view your website properly on it? Have you seen your website on a smart phone recently too? If you have to zoom in to see things or its difficult to fill in your contact form, you are in serious danger of losing potential patients- it’s time to go responsive!
Video is King!
Adding video to your website is great for seo, whether it’s a patient testimonial, a practice tour or your hygienist explaining how to floss properly; video really is great for helping you get to the top of the search engine results pages.
Social Media isn’t just for kids!
Social networking grew a huge amount during 2012 and it’s set to continue into 2013. There really is no excuse not to be involved, just make sure that you or a member of your team are able to update the sites regularly, as an outdated Facebook page for example looks worse than not having a presence at all.
Reviews Rule
Patients are becoming ever more savvy when choosing which dental practice to go to. More and more patients will check review sites such as dentist finder when choosing their dentist- do your competitors have more reviews than you? If so you could be losing business to them! So make sure you regularly send out review requests after each appointment.
Special Offers
Some dentists do not want to appear ‘desperate’ for business by having special offers on their website- they couldn’t be more misinformed. Special offers are a fantastic way of bringing in new patients for ‘loss leader’ deals which could potentially become a very lucrative relationship in the longer term.
In summary, these 5 top tips for online marketing in 2013 should help give you some ideas for revamping your marketing strategy for the coming year. If you would like some more information about any of the above points, please contact Dental Design on 01202 677 277 for a more in depth discussion about your individual marketing needs.
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