Tis the season for website housekeeping

Tis the season for website housekeeping
20 December 2012 | | Marketing, Search Engine Optimisation

Ahhhh… Christmas. The time of year is meant for sharing and caring. Also, a time for reflection and looking forward to the new one ahead. The New Year of the Gregorian  calendar falls on the 1st of January, which is a relatively recent development. Until 1751 in England and Wales (and all British dominions) the New Year started on the 25th March…. just a cheeky little fact for you!

New Year is an event that conjures up in most of us a feeling of ‘out-with-the-old-and-in-with-the-new’ in varying degrees of urgency. We feel the same and are big fans of sites having a freshen-up (as are the Search engines)!

With this in mind, here are a few housekeeping checks to consider when looking at your site to prepare it for the Fresh New Year of 2013.

1)      Content review.

Check that all content on pages are up-to-date and cohesive. For sprawling websites with lots of pages, this can be a time-consuming task and if when doing it, you get bogged down yourself in the content, consider consolidating some of the information. Ask yourself truthfully if any pages repeat themselves and can be tidied up.

2)      Integration with the practice

It’s a great time to think about your practices objectives and its goals for the year. Use this period to ensure that what is offered in the practice is offered on your site and vice versa. Treatments that you no longer offer will need removing from the site, or ones which you are finding really popular in the practice may do better with a greater online presence, through promotion or more SEO attention.

3)      Compliancy

The CQC and GDC have a number of compliances for websites, which we at Dental Design are on top of and will make you aware of when they arise. Whilst we try ensuring all our sites adhere to these, have a check to see you have details of a complaints procedure on the site, also GDC numbers for all dental professionals practicing. For more on this, check out the GDC’s Principles of Ethical Advertising.

4)      Keywords

We endeavour to maintain keyword relevance for your online marketing in order to optimise the site as part of our on-going SEO management packages. If there is a new focus for the practice, such as sedation, child dentistry, or you find a local town is more populated and has potential patients, then let us know. We can work with you to achieve a keyword strategy which enables your site is optimised for viewing by your target audience.

At our end, we employ various SEO tools to constantly work on your site. Nonetheless there are housekeeping tasks to employ in preparation for the New Year. These include checking on-page optimisation by;

  • Checking tags are well written and reflect the pages content.
  • Going through any missing titles and particular descriptions to ensure these are correct.
  • Ensure image names are optimised and work well within the page.
  • Ensure empty pages get filled to ensure ‘bot’s can happily crawl the site and therefore rank.
  • Run tests for errors on the site using our webmaster tools

If over the festive period (and after a deserved rest), you would like to review the site, then go through this check list and get in touch for any further advice. We will of course be on hand to implement any changes for you. Give us a call in the New Year to ensure your site is ready for 2013.

Wishing you a Happy Christmas and joyous New Year from all of us at Dental Design.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents