Have you set up twitter and found your follower’s engagement with your tweets a bit
lagging? Would you like some more followers? Take a look at these five tips to improve your twitter profile.
#1: Refine Your Twitter Bio
Have you looked at your twitter bio recently? Even if people never read a single tweet, they’ll see your bio; when they read it, they will make a snap decision as to whether they should follow your account or not.
Your bio should clearly tell people what you do and why they should follow you. If you want people in your profession or patients to find and follow you, make sure that you include the right keywords.
#2: Be Human
People like people. In order to invite feedback and have higher engagement, it’s essential to be a real person—relaxed and approachable. One of the worst things you can do on Twitter (or any social network) is to be boring and automated; if you share dry, boring updates, you can’t expect to gain traffic. There’s nothing wrong with a little humour!
Of course, don’t forget pictures. Visual content is the way to go on social—if you can catch user’s eyes with a picture that clearly conveys the main point of your content, they’re more likely to pay attention to your update.
#3: Ask People to Act
If you want followers, retweets or comments you can get more of them, just ask!
There’s nothing wrong with asking people to complete an action. It has been found that is you ask “Please Retweet” in a tweet, you’re likely to receive 51% more retweets (as opposed to only 12% when you don’t ask)!
#4: Use Hashtags
Hashtags let you interact with the most viral and current topics at any given time. Many users follow specific hashtags to keep up with the topics that interest them; including hashtags in your updates (as long as they’re relevant) is an easy way to join the conversation and catch the attention of your audience.
#5: Post Consistently
The surest way to keep engagement flowing is to tweet regularly. When someone checks your Twitter profile, they can tell how active you are and when you last posted just by looking at timestamps. An irregular schedule (or worse, not posting at all) is a great way to kill your Twitter interaction. If you don’t have signs of life, there’s no sense in following you.
In conclusion, the key thing to remember is to be approachable, keep it interesting and include a call to action. If you would like some further information about social media and how it can work for your dental practice, give Dental Design a call on 01202 677 277 who will be happy to help you.