8 Twitter top tips!
Knowing how to write your tweets and when to publish them can increase visibility, boost engagement and drive traffic to your dental practice’s website. In this blog post, find out our top tips to deliver better tweets and achieve results.
#1: Tweet Without Links
Whilst it’s great to link back to your website every now and again to increase traffic to your website; research actually shows that tweets without links get more engagement. Remember that not everything you tweet has to have a link. If you limit the number of links you share on Twitter, you’ll add value to the ones you do.
#2: Use the Right Hashtags
If you want to get noticed, add hashtags that give your tweets context. It’s important not to overdo it with hashtags though as it could look spammy, one or two will suffice.
#3: Add Images for Shared Links
It’s no surprise that tweets with images stand out and get more engagement than tweets without. Consistently incorporating relevant imagery will improve your engagement.
#4: Tweet With the Proper Format
To compose a tweet in the proper format, you need to have all of the individual components in the correct order.
Start your tweet with text and then add a link, then add hashtags and insert your image.
Remember, don‘t start tweets with @handle unless you’re replying. When you tweet with @handle first, only the people who follow both accounts will see the tweet.
#5: Provide Value With Quote Tweets
The new Quote Tweet function allows you to add 116 characters when you retweet. (The original tweet takes up the space of a link in a tweet.)
The purpose of a quote before your retweet is to showcase your thought leadership by adding value. However, don’t just reiterate the title when you retweet someone else’s content. Give context by adding your own opinion or enthusiasm for the information.
#6: Tweet at Optimal Times
It’s important to identify the best times to tweet to your audience.
Remember, the life span of a tweet is short, so the best way to catch your followers is to tweet when they’re online. So there is little point to try and attract patients with a 4am tweet for example.
#7: Reverse-Engineer Popular Tweets
Twitter Analytics allows you to see which of your tweets had the most interaction. After you identify your top tweets, try to determine which individual elements you included in them. This is one of the most effective ways to step up your Twitter marketing.
The tweets with the highest engagement are clearly working for you, so review them and see what they have in common and post again in a similar fashion.
If you would like further information about twitter and other social media channels for your dental practice give Dental Design a call on 01202 677 277 and a member of our team will be happy to help you.
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