Dental Design SEO Survey 2015
The results are in!
Firstly, if you are an existing client reading this and you took part in our annual survey, we’d like to thank you very much for the time and effort. We wholeheartedly value your feedback.
Detailed below is a summary of the feedback, what we’ve deduced from the results and what actions we are taking based on the feedback from our SEO clients.
We asked 5 questions about our overall SEO service;
- Overall, how are we doing?
- What features of our SEO management package are the most important?
- How do we rate in the delivery of these features?
- What are the perceptions of the costs involved in the SEO management?
- Any other comments?
From this we found out the following:
Most important SEO management features
Search Engine Rankings # 1
Enquiries # 2
Amendments # 3
How are we doing?
Overall – 86% ‘Excellent/Good’
Search Engine Rankings – 72% ‘Excellent/Good’
Enquiries – 43.1% ‘Excellent/Good’
Amendments – 81.3% ‘Excellent/Good’
What did the survey tell us?
The amendments service has improved following the recruitment of another team member.
Overall, more clients rate our service as either Excellent or Good, with no score for ‘poor’ service, than last year.
The satisfaction with search engine rankings has increased since last year.
The rating for enquiries received from the website is too low for our liking.
What are we going to be doing?
Taking steps to monitor, gauge and track enquiries by;
- Ensuring account management calls include details of rankings and enquiries received and encouragement to practices in asking patients how they found the practice
- Using Call Tracking as a tool to monitor enquiries from the website
- Investigate and develop software to track search engine rankings and report these ranking results in a user-friendly way.
- Amending the design of our monthly reports to ensure the data can be easily and clearly viewed.
What’s changed over the last three years.
We’ve been gathering this data over the last three years using our annual survey.
We utilise your feedback in making decisions about what to offer in our SEO packages, where to place our resources in staffing, and what metrics to monitor based on what is important to your online marketing requirements.
We are pretty proud of the results we have gathered so far, however, not to rest on our laurels, we’ll be rolling out the survey again next year, so look out for it and have your say!
In the meantime, call the team on 01202 677277 to let us know how we are doing.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
