Social Media Top Tips

27 November 2015 | | Marketing, Social Media

The two most crucial social media platforms are:

Facebook

The largest social network – virtual necessity for brands investing in social.

  • Set up a personal profile before you create a business page beneath it
  • Create your business page and add company information, photos, videos, upcoming events and links back to your website
  • Join groups on Facebook that are relevant to your business

Facebook Lingo:

LIKE – This allows other users to know if you appreciate a particular post
STATUS – A microblogging feature to inform other users of your actions and thoughts
TAG – Marks a photo or video with text to identify a person

Twitter

Used to post text, links, images and 5 second videos in 140 characters or less.

  • Create a twitter handle (Your practice name)
  • Follow other users that are in your field
  • Make it onto #FollowFriday lists
  • Recruit Followers

Twitter Lingo:

@ (Reply) – Use this to address a public message to a user
RT (Retweet) – This indicates a posting is a retweet from another user
DM (Direct Message) – You can only send a direct messgae to someone who is following you
# – (Hashtag) Used to categorize tweets and keeps tweets grouped together

Other social networks:

Instagram – Primarily a mobile app with the aim of sharing pictures and short videos

Pinterest – An online collaging resource for sharing inspiration and bookmarking links

Google + – A social network operated by Google

YouTube – A video-sharing website popular for user generated content, video clips and video blogging

LinkedIn – This network exists for company information, updates and recruiting

Snapchat – A mobile app that is rapidly growing for sharing pictures between friends

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Pic: Pinterest

If you would like any further information then please give the Dental Design team a call on: 01202677277.

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