Metrics You Might Want to Take a Closer Look at

27 November 2015 | | Marketing

It goes without saying that the metric most people will monitor is the number of visits their website receives. This is closely followed by the bounce rate. Whilst these are two very important metrics that help give a general understanding of a website’s performance, there are other metrics that are of importance.

Below are some additional metrics of interest that provide invaluable insights on your website’s performance:

Pogo-sticking

Pogo-sticking is where a user clicks on a result from the search results, lands on the page, but then quickly navigates back to the search results. When users act this way towards a site it can be an indication that the page they landed on wasn’t relevant or high quality. Actions like this might be harming you Google rankings, so how can you reduce this activity:

  • Improve page load time – nothing is more frustrating than a page that takes too long to load, and users will be navigating off your site if that is the case.
  • Make sure your on-page SEO has been optimised correctly

Dwell time

Dwell time is the amount of time a user spends on your website before navigating back to the search results. The longer a user spends on your website is a clear indication to you – and to Google – that the result presented to the user from the search results was valuable. If a user navigates to the website, and visits other pages of the website, this too is also an indication to Google that your website is beneficial to the user. So how can you improve the dwell time on your website:

  • Update the quality of the content on your website – if you are using old generic text or old images, it will be necessary to update this to keep users interested in exploring your website.
  • Add additional links to other relevant pages on your website – if a user lands on a treatment page, adding links to other pages that users might be interested in e.g. smile gallery will help keep them on the website for longer and increase their interest in your practice.

Conversions

This is by far the most important metric.

It’s great gaining large amounts of traffic! But, if people are not sending the practice a contact form, or picking up the phone, then it is possible that the website isn’t performing as well as it should.

There are multiple ways to measure conversions. One way we gain an understanding of a site’s performance is the number of contact forms it generates, and this is simple to measure. However, what is more difficult to measure is if a user called the practice. Whilst we do have packages that include call tracking, for the most part we ask the practice if they can ask patients how they found the practice when they call. This gives us an indication of how well the website is performing for you, and if there are elements of the marketing strategy or website that need to be changed to improve this.

 

If you would like to know more about how Dental Design can help your online marketing, please feel free to contact us on 01202 677277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2023
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents