Getting the balance right

26 November 2015 | | Blog

Here at Dental Design, we’re advocates of good copy on a website- we even have an in house copy writer! This is because good copy helps Google to crawl your website and to pick out the key words which makes your website rank highly in the search engine results pages.

However, research shows that as a rule, we’re actually all very visual creatures. As a result of this, visual content is the key to getting potential patients to consider you in the first place and then to make an enquiry. A lot can happen in a first glance and increasingly, patients want information in visual ways which entertain them, such as videos and infographics.

For example, did you know?

• It takes about 50 milliseconds for a new site visitor to form a first impression.
• The brain processes images 60,000X faster than text.
• Practices who create custom visual content have a 7x higher conversion rate.
• Social activity that contains visuals has 40x more shares than text-only

As website designers and search engine optimisation supporters, we believe that a strong, balanced website which creates opportunities for patient conversions is the key to success.

Pay attention to your bounce rate, is it particularly high? For example above 50%? This could mean that your website is dated and therefore isn’t as visually attractive as it once was, which means you may need to consider a redesign. However, if you have only recently had your website built, consider if you have enough copy on the website for Google to crawl with keywords; this will help to bring relevant users to your site who are more likely to stay on the page for longer.

Our marketing, website design, social media and SEO team all work together in house. This is a real feather in our cap, as this allows us to work together to make sure that your website is designed and maintained in a way which provides the most return on your investment.

If you would like some advice about how your website is performing and if you feel it provides the correct balance to achieve results. Give us a call on: 01202 677 277 and a member of our team will be happy to help you.

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