Adwords goes social with +Posts
Google is expanding their display network offering and are going social with +Post ads. In this blog post you will find out what +Post ads are and how you can use them to promote your dental practice to an even wider audience.
What Are +Post Ads?
You may be creating lots of great content with blog posts, images or videos, however your audience may be limited. With Google +Post ads, you pay to promote your content as an advert on relevant third-party websites, through the Google display ad network. The best thing about using +Post ads is that you can share all sorts of different content including: pictures, videos, updates and even hangouts!
If you’re not familiar with Google’s Display Network, it’s a form of pay per click advertising which shows your ads on relevant websites and to the audiences most likely to be interested in your product or service through the use of keywords, until you have reached your predetermined budget.
What’s special about +Post ads, is that users who are logged into Google can share, +1 or comment on your content within the ad and without going to Google+! Furthermore, if your content includes a link to your site, users can click straight through, which will help to improve your visitor numbers.
At the moment + Post ads are not available to everyone; you need to be a qualified brand on Google+ (over 1,000 followers). However, we’re sure this figure will reduce over time allowing those with a smaller following to participate.
If you would like further information about how social media and pay per click advertising could work for your dental practice, give Dental Design a call on: 01202 677 277 and speak to a member of our team who will be happy to help you.
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