SEO is forever changing. Whether it’s a new Google update, or changes in user’s search behaviour, practices must continue to adapt their SEO strategy to achieve that all-important SERPs ranking. As we enter a new year, now is the perfect…
Like most businesses, you’re probably using Google Analytics to track your website performance and measure how well your marketing campaigns are performing. With the sun setting on Google’s old Universal Analytics and everyone moving onto GA4, it might also be…
As we lead into a potential economic recession, we know that customers will start to tighten their wallets and spend only when necessary. As a practice owner, it may seem natural to do the same with your budget. Marketing and…
Search engines like Google, work hard to read and understand the content on a website. By adding schema markup to your site, you can make their jobs a whole lot easier and boost your rankings. Schema markup, also known as…
There’s no getting away from the uncertainty surrounding the cost-of-living crisis. Whilst people are already feeling the effects of rising prices, it’s only predicted to be even more challenging over the coming months. So what does this mean for UK…
TikTok! What is it and is it right for you? Though the app had already been around for many years (previously called Musical.ly), the social platform saw a boom in user activity during the 2020 Covid pandemic. With everyone stuck…
SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
Reels are officially available on Facebook! At the end of February, Meta announced they would be officially rolling out Reels to Facebook. With the incredible success on Instagram and the rising popularity of short-form video content, Meta is doubling down…
For your website to rank, its need links! Links are one of the many ways users and search engines find and understand your content. A poor internal linking structure can have a negative effect on your rankings. In this blog,…
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