Here are some simple ways you can grow your Instagram following: 1. Put your handle on your marketing materials: Make your “handle” highly visible on your marketing materials. The chances of someone thinking about you having an Instagram account and…
With the increase in people accessing the web via mobile devices, responsive web design has seen a huge rise in popularity and is outgrowing desktop versions. Catering to all of these audiences is vital, and so is gaining an understanding of…
It’s been a big year for online marketing – mobile has taken over and there are more ways than ever to find and engage your target audience online. For local businesses, doing a few things well may be more productive…
Augmented reality is a digital technology that overlays text, images or video over physical objects. You use your smartphone or tablet to see a layer of digital information on top of the physical environment offering digital enhancements to the real-world…
New Year, New Strategy – Increase traffic to your website!
10 December 2015 | Lucy Mander | Marketing, Pay Per Click, Search Engine Optimisation, Social MediaThe goal of all successful dental websites should be to drastically increase traffic for a long, reliable and sustainable period of time. Having a memorable practice website will play an essential role in long term brand recognition and gaining new…
The importance of reviews for local SEO
3 December 2015 | Lucy Mander | Marketing, Search Engine OptimisationReviews are a massive part of the web and an absolute essential for Dental Practices if you want to succeed online. The number of web sites offering patients the opportunity to review their dentist is increasing by the day, i.e….
The two most crucial social media platforms are: Facebook The largest social network – virtual necessity for brands investing in social. Set up a personal profile before you create a business page beneath it Create your business page and add…
Which SEO best practices will carry over to 2016?
18 November 2015 | Lucy Mander | Marketing, Search Engine OptimisationSearch Engine Optimisation is constantly changing and as we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways. Social Media…
Online Marketing Ideas
12 November 2015 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaDeciding on a online marketing strategy, particularly when you are a small business with a limited budget can be difficult. Here are some top tips below: Great Content – If you can create it yourself, all the better Update your website…
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