Blog Posts From Lucy Mander

The Art of Copywriting

9 October 2015 | | Marketing

Copywriting is one of the most essential and effective online marketing elements, aiming to inform the reader, persuade them to change their view or encourage them to take action. When it comes to copywriting, using the same text, voice, tone and…

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Giving Your Facebook Business Page The Personal Factor

2 October 2015 | | Blog

Its been a busy couple of months in the Dental Design office with so many social occasions … engagements, weddings, charity events, new additions to the family, numerous birthdays and new team members. All of this is social media gold…

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The Future of Linkbuilding

22 September 2015 | | Blog

Link building is absolutely imperative for successful SEO. Building the types of links that help grow your practice online and organic search traffic in general is getting alot harder. It used to be fairly straightforward, back before Google worked out how…

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The Big Skill Share Appeal

17 September 2015 | | Blog

Yesterday Bridge 2 Aid launched their Big Skill Share Appeal.  It’s the next milestone in their work to provide access to safe emergency dental care to over 4 million people in Tanzania. They have managed to do this with volunteers from…

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Fundraising At Your Practice

8 September 2015 | | Marketing, Social Media

Is your practice taking part in any charity events in the future? Share them on social media to gain exposure and even drum up some extra sponsorship! On the 25th September our team will once again be taking part in…

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Jamie Oliver’s “Sugar Rush” Campaign

4 September 2015 | | Blog

Did anyone else see ‪‎Jamie Oliver‬’s latest documentary last night, “Jamie’s Sugar Rush” on Channel 4. It was fantastic to see him campaigning alongside dentists against child tooth decay and sugar consumption awareness. He investigated the state of our children’s health – the…

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The Rules Of Facebook

27 August 2015 | | Marketing, Social Media

Do: Follow the 80/20 rule by providing a mixture of work and play – 80% of your posts should be social but still relate to your industry and audience, whereas 20% should include the products and services that you offer….

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Event Planning on Social Media

21 August 2015 | | Marketing, Social Media

Planning the marketing of your event is just as important as planning the event itself. You need to begin by thinking, who is your target audience and why will they attend your open day/practice event? Ensure you know the types…

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Benefits of a Pay Per Click Campaign

11 August 2015 | | Marketing, Pay Per Click

Pay Per Click is one of the most profitable advertising and marketing channels, providing you with first page exposure on the most popular search engines. Top of the search Results – Doing SEO for your website is great, however, its…

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