Search Engine Optimisation is constantly changing and as we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways.
It’s said that social media will become more important for search visibility. Greater social signals (such as patients sharing your content or interacting with your practice) can help you rank higher, but for the most part social media serves as a great external channel to generate more inbound traffic for your site. Google and other search engines are working harder to incorporate social media posts in new ways. For example, Twitter tweets are now embedded in certain search results. As this trend continues into 2016, posting on social media will continue to grow in importance to search visibility.
2015 was the year mobile became the dominant form of web traffic, and 2016 will be a continuation of the rise of mobile. In 2015, mobile traffic finally surpassed desktop traffic, and Google released its so-called “Mobilegeddon” update to phase out any sites that weren’t optimized for mobile devices.
External links have been shrinking in importance for the past three years or so, but new forms of link building have arisen. Brand mentions, which don’t use any explicit link, and off-site reviews are serving as new forms of off-site authority building. Even newer forms of link building, like links to specific sections within apps, will grow in importance in 2016.
We should expect to see more local SEO changes in 2016. Reviews and local citations will become more important, and geographic-based searches will become even more specific, serving at the neighborhood level instead of a city or region.
SEO best practices which are timeless:
Unique Content – Content is still king
On Site – On-site optimization is still about user experience
Authority Building – Building a reputation, you still need off-site signals like inbound links, social signals, and reviews
If you would like any further information then please give the Dental Design team a call on: 01202677277.