Improving the About Us Page

20 November 2015 | | Marketing

The “About Us” page might not seem like one of the most important pages on your website, but the stats show that it is one of the most visited pages.

New patients, carrying out research on dental practices in their area, will often go to a dental practice’s website and look for more information on the practice that might interest them and lead them into making an enquiry, that page will most likely be the “About Us” page.

So how do you make the most out of the “About Us” page:

Use Images

Using the right images on the About Us page can convey a sense of trust in your practice that patients are looking for.

You will want to make sure that you are using high quality images that are eye-catching, relevant and engaging. And, in most circumstances, use your own personal images of the practice i.e. not stock images, as using personal imagery will be more valued by patients than stock images.

Tell a Story

Patients that come to the “About Us” page are looking for more information on what the practice has to offer and its background. If there is some history behind the practice, then this is a good place to add it, as it helps to humanize the practice and make patients feel like they already understand the practice before even visiting.

Add Your Company Values

Does your practice have clear, concise values? As these are what your patients are most likely going to remember about the practice as they are doing their research.

 

If you would like to know more about how Dental Design can help your online marketing, please give us a call on 01202 677277.

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