LinkedIn is not a social platform that we touch on within our social media management packages here at Dental Design as we think this is an account that should really come from the individual person. There are however certain ways to…
One way to enhance your practice would be with video marketing. Video is becoming extremely popular and ranks on the first page of Google much faster than traditional SEO, in fact 9 out of 10 searches in Google now include video…
Whether you’re just getting started with social media, or you’ve been doing it a while, the way you conduct yourself through your social media accounts is a direct reflection on your practice. Social networking through sites like Facebook and Twitter is…
One of the main marketing strategies that can help your practice build a successful online presence is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals”…
The hashtag has pretty much taken over social media, they are everywhere! In just a few years they’ve been heavily incorporated into social media and are now one of the most powerful tools around. Hashtags instantly link a social media post to…
Every action on social media should be a part of a larger marketing strategy. That means every Tweet, reply, like and comment should be guided by a plan to achieve certain goals. The plan will be a summary of everything you…
What should you be doing as a small business on social media to stand out? The Do’s: Be active, engage and make new contacts Spend time and effort creating a complete profile Be realistic in your expectations Define your target…
How social signals impact SEO rankings
19 June 2015 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaShares, Facebook likes, +1’s, and retweets are all considered social signals. With the rise of social sites like Facebook and Twitter, Google has started to take into account social signals to determine a websites ranking. Here are some of the things…
1. Quick Form Having a easily accessible quick contact form on each page of the website will aid the patient in requesting additional information about the services that you offer. 2. Landing page Utilising landing pages for your PPC campaign…
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