What should you be doing as a small business on social media to stand out? The Do’s: Be active, engage and make new contacts Spend time and effort creating a complete profile Be realistic in your expectations Define your target…
How social signals impact SEO rankings
19 June 2015 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaShares, Facebook likes, +1’s, and retweets are all considered social signals. With the rise of social sites like Facebook and Twitter, Google has started to take into account social signals to determine a websites ranking. Here are some of the things…
1. Quick Form Having a easily accessible quick contact form on each page of the website will aid the patient in requesting additional information about the services that you offer. 2. Landing page Utilising landing pages for your PPC campaign…
10 Strategies for Dental Marketing
4 June 2015 | Lucy Mander | Creative Design, Marketing, Pay Per Click, Search Engine Optimisation, Social Media1. Build a website Build a modern, eye-catching website that shows off what you are about and the services that you offer at the practice. Its also important that you’re website functions quickly on a mobile device as that’s how most…
Were always looking for ways to build brand loyalty, nurture relationships and keep new business coming through the door. One of the best ways to accomplish all of this is to use Facebook posts. If you’re looking to get better…
For many businesses, social media is integrated in almost every aspect of their marketing. But while businesses invest so much time and effort into social media, they miss out on the one of the biggest ways to showcase how “social…
The Importance Of Google Reviews Within Small Businesses
15 May 2015 | Lucy Mander | Marketing, Search Engine OptimisationHootsuite recently wrote a blog about the importance of Google Reviews within small businesses and happened to refer to one of our dental practices Cathedral Dental! …Have you ever seen stars below a practice listing in Google? These stars come…
When it comes to SEO, many practices just don’t know enough to truly understand how to plan an effective campaign. They receive emails from businesses promising they will achieve “guaranteed first page results” on Google and often this can seem too good…
Most practices understand they need SEO but they just don’t know where to start! One of the most important areas in a successful SEO campaign is launching it initially. It’s the point in the process where there is a fresh…
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