One of the main marketing strategies that can help your practice build a successful online presence is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals”…
The hashtag has pretty much taken over social media, they are everywhere! In just a few years they’ve been heavily incorporated into social media and are now one of the most powerful tools around. Hashtags instantly link a social media post to…
Every action on social media should be a part of a larger marketing strategy. That means every Tweet, reply, like and comment should be guided by a plan to achieve certain goals. The plan will be a summary of everything you…
What should you be doing as a small business on social media to stand out? The Do’s: Be active, engage and make new contacts Spend time and effort creating a complete profile Be realistic in your expectations Define your target…
How social signals impact SEO rankings
19 June 2015 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaShares, Facebook likes, +1’s, and retweets are all considered social signals. With the rise of social sites like Facebook and Twitter, Google has started to take into account social signals to determine a websites ranking. Here are some of the things…
1. Quick Form Having a easily accessible quick contact form on each page of the website will aid the patient in requesting additional information about the services that you offer. 2. Landing page Utilising landing pages for your PPC campaign…
10 Strategies for Dental Marketing
4 June 2015 | Lucy Mander | Creative Design, Marketing, Pay Per Click, Search Engine Optimisation, Social Media1. Build a website Build a modern, eye-catching website that shows off what you are about and the services that you offer at the practice. Its also important that you’re website functions quickly on a mobile device as that’s how most…
Were always looking for ways to build brand loyalty, nurture relationships and keep new business coming through the door. One of the best ways to accomplish all of this is to use Facebook posts. If you’re looking to get better…
For many businesses, social media is integrated in almost every aspect of their marketing. But while businesses invest so much time and effort into social media, they miss out on the one of the biggest ways to showcase how “social…
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