How to keep it real on Social Media
What should you be doing as a small business on social media to stand out?
The Do’s:
- Be active, engage and make new contacts
- Spend time and effort creating a complete profile
- Be realistic in your expectations
- Define your target market and how they will create value to your brand
- Create a monthly calendar for scheduling posts
- Adapt your practices as needed
- Appeal to consumers with image-centric content
- Experiment
- Credit others if your share somebody else’s good work
- Answer every question posted, tweeted or messaged to you
- Build an audience using a variety of social media platforms, via your website, blog and face to face
- Be engaging by posting and communicating on a regular basis
- Be a good listener and respond to feedback respectfully and in a timely manner
- Keep messages consistent and show brand personality
- Participate in conversions and social activities among many individuals
- Talk about the interests of your patients
- Publish content that encourages sharing
- Publish content that is mobile-friendly
- Build a strong social network and build your reputation
- Seek loyalty
- Use platforms that support your marketing goals
The Dont’s:
- Use social media to overtly sell
- Overwhelm followers with too much information
- Shy away from new tactics
- Think that you havent got time
- Spread yourself too thin by not commiting and posting on a regular basis
- Give generic or apathetic responses
- Ignore patient inquiries
- Depend solely on paid advertising to build an audience
- Turn down opportunities to continue engaging
- Be afraid to connect with people who have different opinions
- Talk only about the services that you offer
- Publish content that is only self-serving
- Publish pixelated images
- Participate in social media without identifying goals
- Solely focus on rankings
If you would like any further information then give the Dental Design team a call on: 01202677277.
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