Social media and your website should work seamlessly together to promote your practice online!
Ways to Integrate Social Media On Your Website
For many businesses, social media is integrated in almost every aspect of their marketing. But while businesses invest so much time and effort into social media, they miss out on the one of the biggest ways to showcase how “social savvy” they are — through their website.
Here are a few ways to integrate social media on your website:
Social share and follow buttons:
Make your content shareable with social share buttons. Not only do they help you increase awareness of your content but when you provide your visitors with the opportunity to share your content easily, you’re also improving user experience. When choosing social share buttons, make sure you only choose the social networks that matter to you. Best practices recommend that social share buttons are placed at the top, bottom, or along the side of your page. Make sure to also include social follow buttons to increase your social media following.
Social login:
Improve your website visitors’ experience with social login. This will increase your website registration conversions and retention. When you provide patients the opportunity to sign up or log in via their social media profiles you’re shortening the registration process, which tends to lead to an increase in the conversion rate for user registrations.
Social Video:
Social videos are videos that are created and shared on social networks. The added bonus of social videos is that they provide an easy social media integration for your website. With so many social media platforms, it would be a missed opportunity to not include your social videos on your website too.
Instagram photos:
This social media feature is perfect for those of you who want to showcase Instagram photos on your website, especially If you’re trying to increase your Instagram following. Embedding your Instagram photos in blog posts allows you to capture new followers from your website visitors.
If you would like any further information then give the Dental Design team a call on: 01202677277.
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