Google+ is one of the less popular social networks, in comparison to the mighty Facebook and Twitter. But did you know that by using this social network properly, it could actually increase your website’s ranking in Google? Whilst this is…
Without giving much detail as to why the ads were removed, Google culled 350 million ‘bad’ Adwords ads as part of their efforts to prevent abuse from advertising businesses and individuals. Their efforts to clean up the ad space available…
Duplicate Content- The What, Why and How to fix.
28 January 2014 | Marcus Amberton | Search Engine OptimisationIn order to fully understand what Duplicate Content is and how it affects your site, you need to get inside the head of the search engine algorithms, or at least the engineers who develop the algorithms (the tool that indexes…
Landing pages are of key importance if you want the best results from your Google Adwords campaign. What is a landing page? This is the page which appears in response to a person clicking a sponsored advert within Google’s search…
A dental website needs to satisfy the demands of many groups of individuals. Referring dentists, new patients, existing patients, the wider community and interested parties will all make assumptions about your practice, you, your staff, and the quality of your…
Automatic pilot (noun) 1) A device for keeping an aircraft on a set course without the interventions of the pilot. Have you set up your adwords ppc campaign and left it to run by itself? Do you have a ‘if…
High quality, fresh and unique content is one of the most important ranking factors. If you haven’t already, I would thoroughly recommend setting up a blog. Blogs are great for getting regular, fresh content on your Dental website and not…
Any one that knows anything about search engine optimisation for dental practices, knows that local search is key to success. Whilst reviews and social signals are regularly spoken about, they do not come close to the weighting given to local…
Top 5 Tips for Mobile Success in 2014
8 January 2014 | Marcus Amberton | Marketing, Search Engine Optimisation, TechnologySo, here’s what we know. Mobile usage is growing. Massively. Not only that, we also know that when a user is browsing on a mobile phone they are much more likely to convert/purchase/take action – which ever verb you want…
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