Can I Use The Word Botox On My Website?
Botox is a trademark of a botulinum toxin product. This toxin is a prescription only medicine (POM) and is not legally allowed to be advertised. The ASA state that Botox is prohibited to be advertised to the public, whether directly as a product to purchase, or indirectly as a treatment. Therefore, when advertising anti-wrinkle treatment on your website, care must be a taken around the use of the terms.
How can I use the term Botox treatment on my website?
The ASA guidelines say that no use of the term Botox should be used on the homepage of your website in the following ways:
– No reference to Botox or Botulinum Toxin
– No use of logos
– No mention of a Botox or Botulinum Toxin in a testimonial
– No use in hover text
– No use in small text in the footer
– No link to a site that promotes a Botulinum Toxin
These guidelines are for the homepage of your site. Therefore, it is acceptable to use the term in an inner treatment page. On the homepage, refer to the treatments as anti-ageing, anti-wrinkle or facial aesthetics.
Can I advertise Botox on my website?
While advertising Botox is prohibited, there are some methods that would be acceptable on the website. Here are the guidelines from the ASA:
Promote anti-wrinkle consultations rather than the product itself
Clinics may provide information about Botox treatment in the context of offering consultations for the treatment of lines and wrinkles. Focus any advertising materials on this rather than the product itself.
Don’t use health professionals or celebrities in advertising materials
Using a celebrity or health professional to endorse a POM is in breach of advertising regulations.
Ensure the information is balanced and factual
Make sure that any claims made on your website about the effective treatment of Botox are factual and realistic. Use the patient information leaflet to find the information and don’t make any unrealistic statements about what the treatment can achieve.
If you need help advertising your facial aesthetic treatments Dental Design can help! Call us on 01202 677 277 or contact us here to discuss your needs.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
