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How To Rank Higher On Google

21st June 2019 | | Marketing, Search Engine Optimisation

Focusing on ways to boost the ranking of your website and brand presence in the search engine results remains a priority for all practices looking to market their dental services online.

Search engine algorithms are complex and it’s difficult to know which steps will be most influential on your rankings, but here some basic top tips to do straight away to help better align your website.

Optimize your meta tags – Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.

Improve user experience – User experience has a crucial impact on the success of your website, so it’s important to get it right – From improving your content formats to making your site more visually appealing.

Optimize for voice search – Voice search optimization is a specific technique to optimize a website to respond to the new trend for voice commands.

Mobile means everything – A responsive site design helps increase visibility on search engines, which in turn can mean more visitors to your website. More traffic results in better lead generation, added conversions and increased sales.

Content is still king – It’s the king of SEO, and it’s king when it comes to helping you build trust and better relationships with your patients.

Build a variety of backlinks – Link building is important because it is a major factor in how Google ranks web pages.

Optimize your website design

1. Find out how your patients search for your services
2. Create URLs which tell Google what you do
3. Create your website for mobiles rather than desktops
4. Image management
5. Be strict about content duplication

If you would like any further information then give the Dental Design team a call on 01202677277.

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