Are you trying to promote your practice and business page on Facebook?
Are you looking for ways to increase the visibility and reach of the business page?
The following tips can help increase the effectiveness of your campaigns and help increase the engagement on your Facebook page.
Promote the Facebook contest effectively
I know this one seems obvious, but many people believe that simply posting the contest on their Facebook page is enough, but what about those patients who haven’t yet “liked” your Facebook page or don’t even know that your Facebook page exists? Promoting the contest on your website (e.g. on your news or blog page) with a link to your Facebook page will help, also telling your patients when they visit the practice and sending an email campaign including details of the contest will too.
Use clever tactics
Create a contest that centres on participants having to create content for you e.g. submitting an image to the contest and asking others to vote. This is a great way to promote your practice as when participants submit their image to your page they will most likely share your page with their friends to help gain votes.
Time is running out!
Create a sense of urgency around your contest as this is most likely going to encourage people to enter. If possible try to incorporate a countdown timer on the page.