If you’re using Pinterest for your dental practice, it’s important to optimise your pins for search, just like you do for your website. Pinterest is, after all, the second leading driver of social media traffic referrals and it has been significantly improving its search experience.
Pinterest is now giving businesses some more advice on how to make great pins and boards, which should not only help you in search, but help you expand and improve your Pinterest presence altogether.
The company performed three studies, analysing over 100,000 pins to see how subtle differences in things like background and text affect click through rates and repins. The main takeaways Pinterest highlights is that pins that are “helpful,” “beautiful,” and/or “tasteful” in addition to being actionable are the most popular.
Pinterest advise that you should make pins tall rather than wide, because they look better in Pinterest’s columned format, particularly on phones, which is where most people use Pinterest.
Furthermore, the more detail and keywords included in your description, the more likely they’ll resonate with people and show up in search results. So don’t be afraid to make your descriptions a couple of sentences long. Positive sentiment goes a long way in showing people how a pin from your business can help them in their lives.
Informative pins are up to 30% more engaging than others, Pinterest says. It suggests that you should try adding advice, instructions or how-tos. Use high-res, well-lit photographs and images, and take some time to think about the setting.
Be mindful of your branding, Pinners tend to be wary of Pins that look too much like adverts, so avoid talking too much about your brand in the description, and don’t make your logo so big that it covers the image.
Show off your brand’s personality with your boards and appeal to your audience by pinning content from a wide variety of sources (not just your own stuff).
For more information about Pinterest and social media for dental practices in general, speak to a member of the Dental Design team on: 01202 677 277 who will be happy to help you.