Unsure of what content to post online during the Coronavirus outbreak? You’re not alone. Many businesses are feeling lost when it comes to saying and doing the right thing on their social media during this time. Tensions are high right…
Lockdown – What you can do with your time to help your website bounce back bigger than ever!
17 April 2020 | Marcus Amberton | Blog, Search Engine OptimisationOur first reaction to a worldwide pandemic is to usually go straight into panic mode! While this is completely normal, I’ll be going through some quick tips on how you can spend some of that free time productively to ensure…
Using websites and digital communication to reach out to your patients
14 April 2020 | Marcus Amberton | BlogJust because you’re in lockdown doesn’t mean you’re locked out of helping your patients. Your website is essentially an extension of your practice, one that can be reached at all times from the comfort of the home. It’s the ideal…
Hashtags – How can they work for my dental clinic?
28 February 2020 | Marcus Amberton | Blog, Social MediaWhat’s in a hashtag? The humble hashtag has found a new lease of life in recent years, having been adopted as the main mode of discoverability in organic social posting. Using hashtags in your posts helps you to label your…
How should I host my videos for SEO purposes?
23 January 2020 | Marcus Amberton | Blog, Search Engine OptimisationThis is a question we often get asked and to be honest with you – it isn’t necessarily a clear answer. It all depends on your goal and the industry you are nestled in. For example, if you are in…
Meta title tags and descriptions – How can they help my website?
17 January 2020 | Marcus Amberton | Blog, Internet, Search Engine Optimisation, Web designMeta title tags and descriptions are short pieces of text that help to describe the purpose of your website’s pages. They aren’t visible in the website content, however, they are displayed in the search engine results pages (SERPs), which are…
Promoting your dental clinic in the local area with Facebook’s advanced location targeting
17 December 2019 | Marcus Amberton | Blog, Social MediaYour dental clinic is based in a certain location. You want to make sure people in and around that location know about your clinic. So how do you reach out to them effectively and in a way that doesn’t cost…
Website visitors will often organically gravitate to an ‘About Us’ page very early on in their browsing session of a website. Whilst it is likely that a topic-driven search term (e.g. treatments) has got the visitor to your site, their…
Google proposes to reward fast websites via ‘badging’
28 November 2019 | Marcus Amberton | Blog, Search Engine Optimisation, Web designWe all know fast websites convert more than slow ones. Optimising your site for speed is an ongoing process to ensure visitors don’t jump ship at the first hurdle, or load signal. What if visitors were shown how well your…
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